For B2B Tech & SMBs

Go-to-market systems for
scalable growth

We build the strategy, systems, and processes which create sales and retain customers in the AI era.

Get your free GTM Assessment

Modern GTM is based on systems

Your team needs the right GTM foundation to scale from.

GTM Strategy

Define your ICP, value proposition, and customer journey before touching a single tool. Strategy first, always.

GTM Strategy

Define your ICP, value proposition, and customer journey before touching a single tool. Strategy first, always.

CRM & RevOps

Design your sales process, pick the right CRM, and implement it so your team actually adopts it. Process-first, tool-agnostic.

CRM & RevOps

Design your sales process, pick the right CRM, and implement it so your team actually adopts it. Process-first, tool-agnostic.

Automations & AI

Map your end-to-end workflows, identify what should be automated, and build systems that free your team to focus on what matters.

Automations & AI

Map your end-to-end workflows, identify what can be automated and build systems that free your team to focus on what matters.

The Framework

The Framework for Growth

The logic used by the best Teams

Most GTM advice stops at "get more leads." That's stage 2 of 8. I work with a complete framework that maps what your customer experiences alongside what your team executes — from first awareness through expansion.

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01

Strategic Target Market

Define your ICP, personas, and value matrix. The foundation everything else builds on.

02

Lead Generation

Build a predictable pipeline engine — channels, content, enrichment, routing, and handoff.

03

Qualification

Ruthlessly filter for fit before investing sales resources. Research, discuss, decide.

04

Opportunity Mgmt

Value-based selling. Discovery, pitch, negotiate, and close — with the right framework at each step.

05

Deal Won

Extract learning, not just celebrate. Win-loss analysis feeds everything upstream.

06

Impact Set Up

Structured handover, onboarding journey, and joint impact planning with the customer.

07

Impact Mgmt

Prove value continuously. Sentiment tracking, risk identification, and renewal preparation.

08

Grow & Expand

Account planning, expansion triggers, and turning satisfied customers into active advocates.

Services

The right service for where you are right now.

GTM Blueprint

Workshop

Clarity before action.

Before you build pipelines or pick tools, you need to know exactly who you're selling to, why they buy, and how to reach them. A focused 1–2 day working session that gives you a strategic playbook you can execute immediately.

Focus

ICP definition

Value proposition design

Customer journey mapping

Revenue model (Bowtie)

GTM Roadmap

Project

CRM

Process

GTM Stack Setup

Infrastructure for growth.

Most CRMs fail not because of the tool, but because the process was never designed first. I design your process, select the right CRM for your stage, and implement it so your team actually uses it.

Project Elements

CRM selection

Lead management

Playbooks

Data Architecture

Team training & enablement

Reporting setup

GTM Automations

Project

Automation

AI

Systems that scale.

Manual processes don't scale. I map your end-to-end workflows, identify what should be automated, and build the systems — using AI and automation platforms — that free your team to focus on what matters.

Project Elements

End-to-end process maps

Automation workflow build

CRM / ERP integration

AI-assisted workflows

Documentation & training

Retainer

Ongoing

Ops

Fractional GTM

A strategic partner, not a new hire.

You're past the early chaos but not ready for a full RevOps team. I think strategically and get my hands dirty — ongoing advisory, pipeline reviews, process optimization, and AI scouting. Scales with your needs.

Project Elements

Regular strategy sessions

CRM ownership optimization

GTM iteration as you scale

Team enablement

Ad hoc support

Focus

ICP definition

Value proposition design

Customer journey mapping

Revenue model (Bowtie)

GTM Roadmap

GTM Blueprint

Workshop

Clarity before action.

Before you build pipelines or pick tools, you need to know exactly who you're selling to, why they buy, and how to reach them. The GTM Blueprint is a focused 1–2 day working session that gives you exactly that.

GTM Stack Setup

Project

CRM

Process

Infrastructure for growth.

Most CRMs fail not because of the tool, but because the process was never designed first. We design your process, select the right CRM for your stage, and implement it so your team actually uses it.

Project Elements

CRM selection

Lead management

Playbooks

Data Architecture

Team training & enablement

Reporting setup

GTM Automations

Project

Automation

AI

Systems that scale.

Manual processes don't scale. We map your end-to-end workflows, identify what should be automated, and build the systems — using AI and automation platforms — that free your team to focus on what matters.

Project Elements

End-to-end process maps

Automation workflow build

CRM / ERP integration

AI-assisted workflows

Documentation & training

GTM Partner

Retainer

Ongoing

Ops

GTM Function Owner.

You're past the early chaos but not yet ready for a full RevOps team. You need someone who thinks strategically and gets their hands dirty. That's the Fractional GTM Partner.


Project Elements

Regular strategy sessions

CRM ownership optimization

GTM iteration as you scale

Team enablement

Ad hoc support

GTM Blueprint

Workshop

Clarity before action.

Before you build pipelines or pick tools, you need to know exactly who you're selling to, why they buy, and how to reach them. The GTM Blueprint is a focused 1–2 day working session that gives you exactly that.

Focus

ICP definition

Value proposition design

Customer journey mapping

Revenue model (Bowtie)

GTM Roadmap

GTM Stack Setup

Project

CRM

Process

Infrastructure for growth.

Most CRMs fail not because of the tool, but because the process was never designed first. We design your process, select the right CRM for your stage, and implement it so your team actually uses it.

Project Elements

CRM selection

Lead management

Playbooks

Data Architecture

Team training & enablement

Reporting setup

GTM Automations

Project

Automation

AI

Systems that scale.

Manual processes don't scale. We map your end-to-end workflows, identify what should be automated, and build the systems — using AI and automation platforms — that free your team to focus on what matters.

Project Elements

End-to-end process maps

Automation workflow build

CRM / ERP integration

AI-assisted workflows

Documentation & training

GTM Partner

Retainer

Ongoing

Ops

GTM Function Owner.

You're past the early chaos but not yet ready for a full RevOps team. You need someone who thinks strategically and gets their hands dirty. That's the Fractional GTM Partner.

Project Elements

Regular strategy sessions

CRM ownership optimization

GTM iteration as you scale

Team enablement

Ad hoc support

About

I help companies stop guessing and start building.

As an independent Go-to-Market and AI Consultant, I help businesses get their GTM strategy sorted and figure out how AI can actually help them.

We look at things like which tech makes sense for you, how to set up your sales approach so it works, and practical ways to get more leads. I find it most effective when we're working side-by-side, building it together with your team.

I love connecting people across cultures. As a Swiss-French professional living in Vienna, I can connect you to different markets in English, French, or German.

Vienna, Austria

University of St. Gallen

EN | FR | DE

Connect with me on LinkedIn

Ready to start?

Book a free 30-minute discovery call. I'll diagnose where you're stuck in your GTM and identify the highest-leverage next step. No pitch. Just clarity.

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